Free sales quota calculator
Put in a revenue target and your own conversion rates, and see the weekly prospecting the number actually requires. Free, no sign-up, and nothing you enter leaves your browser.
Your numbers
The results update as you type. Nothing is sent anywhere.
For the period below. Use the number you are actually held to.
First-year value if you sell a retainer or subscription.
Of the qualified opportunities you work, how many become customers.
Of the prospects you contact, how many reply at all.
What the target implies
Working backwards from revenue through your own conversion rates.
- Prospects to contact per week
- 220
- Meetings needed per week
- 3.1
- Deals to close
- 20
- Deals per month
- 1.7
- Qualified opportunities
- 80
- Replies needed
- 457
- Total prospects to contact
- 11,429
- Revenue per prospect contacted
- $10.50
The number the whole plan rests on.
What one name on the list is worth at these rates.
This is arithmetic on the rates you entered, not a benchmark. If you do not know your real rates yet, run a small batch first and measure them — guessed rates produce a confident-looking plan that is wrong.
7-day Starter trial with 200 leads and no card, then plans from $19/month.
How the figure is reached
Six divisions, in order. No hidden assumptions and no benchmark data.
Revenue target ÷ average deal value
= Deals you need to close
Deals ÷ close rate
= Qualified opportunities
Opportunities ÷ meeting-to-opportunity rate
= Meetings to book
Meetings ÷ reply-to-meeting rate
= Replies you need
Replies ÷ reply rate
= Prospects to contact
Prospects ÷ weeks in the period
= Prospects to contact per week
A quota is a forecast, not a promise. The output is only as good as the rates you put in, and those should come from your own pipeline.
Sales quota questions
Work backwards. Divide the revenue target by your average deal value to get the number of deals, then divide by each conversion rate in turn — close rate, meeting-to-opportunity, reply-to-meeting, reply rate — until you arrive at the number of prospects you have to contact. Divide that by the number of weeks and you have the weekly activity the target actually requires.
Your own. This calculator deliberately ships with placeholder numbers rather than industry benchmarks, because a benchmark from someone else's market produces a confident-looking plan that is wrong for yours. If you have not measured your rates yet, run a small batch first and use what you observe.
That is the useful answer. If the maths demands more outreach than a person can send without damaging deliverability, the target cannot be met by activity alone — something else has to change. The three levers are the average deal value, the conversion rates, and the number of people doing the work.
Far fewer than most plans assume, and the limit is reputation rather than the provider's cap. New mailboxes need a warmup period before they carry volume at all. If the weekly figure here looks high, plan the mailboxes before the campaign, not after the first bounce report.
That is the part this calculator assumes you have solved. LeadOutreach searches Google Maps by business category and city and returns each matching business with a checked email address, phone, website signals and a lead score, which you export to CSV or your CRM and work through.
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Fill the top of that funnel
Pick a niche and a city and LeadOutreach returns the matching businesses with checked emails and scores. 7-day Starter trial with 200 leads, then plans from $19/month.