What Data Can You Extract From Google Maps? Every Field Explained
Key takeaways
- A Google Maps listing gives you the basics of a business: name, category, address, phone, website, rating, review count, hours and location.
- It does not give you an email address, an owner's name, a headcount or revenue. Anything beyond the listing has to come from another source, usually the business's own website.
- Listings go stale. Closed businesses, changed numbers and duplicate branches are common, so check before you use a list.
- Reviewer names and review text are personal data. You rarely need them for prospecting, and it is usually better not to collect them.
"Extract data from Google Maps" sounds like one thing, but it covers several different kinds of information. Some sits on every listing. Some is only on some. Some is not on Google Maps at all, and people often discover that after they have already built a workflow around it.
This guide lists every field you can realistically extract, where each one comes from, what you cannot get, and how to check the quality of the result.
What is on a Google Maps listing
| Field | What it is | Notes |
|---|---|---|
| Business name | The name shown on the listing | Usually the trading name. Check for extra words added to the name |
| Category | The primary business type, such as Dentist or Plumber | Some listings also show additional categories |
| Address | Street address, or the area served for businesses that travel | Service-area businesses may hide the street address |
| Phone number | The number owners have added to the listing | Formats vary by country |
| Website | The link the owner has added | May point to a social page or a booking platform instead of a site |
| Rating | Average star rating | A number, usually one decimal place |
| Review count | How many people have rated the business | A rough guide to how busy or established it is |
| Opening hours | Weekly hours and special hours | Often out of date around holidays |
| Coordinates | Latitude and longitude | Useful for maps and for sorting by distance |
| Maps link and place ID | Stable identifiers for the listing | Useful for removing duplicates |
| Business status | Open, temporarily closed or permanently closed | Filter on this before you contact anyone |
| Photos, price level, attributes | Images and details such as accessibility or service options | Rarely needed for prospecting |
Which fields you can collect also depends on how you extract them. The official Places API charges more for phone, website and rating than for name and address.
What is not on a listing
- Email addresses. Google listings do not include them. See how to find an email address from a website.
- Owner or manager names. Sometimes on the business's own About page, not on the listing.
- Number of employees, revenue, or years in business. These come from other sources, if they exist at all.
- Social profile links. Not a standard listing field, though many business websites link to them.
- Whether the business runs ads or has a tracking pixel. That is visible on the business's website, not on Maps.
This is why a plain Maps export is a good start and rarely a finished lead list. The extra information comes from a step that reads the business website.
Three ways to extract the data
| Method | Fields you get | Best for |
|---|---|---|
| By hand | Anything you can read on the listing | A handful of businesses |
| Places API with code | Name, address, phone, website, rating, review count, status, location, place ID. No emails | Developers who want official data. See Google Places API with Python |
| Hosted lead tool | The listing fields plus emails, social links and ad-pixel flags found on the business website | Prospecting without writing code |
What LeadOutreach exports
A LeadOutreach CSV export has 18 columns. The first group comes from the Google Maps listing and the second from the business website:
| Column | Source |
|---|---|
| Business Name, Category, Address, Phone, Website | Google Maps listing |
| Rating, Reviews, Latitude, Longitude | Google Maps listing |
| Email, Email Verified | Found on the business website, then checked for format, mail server and known-bad domain |
| Instagram, LinkedIn, Facebook | Social links found on the business website |
| Meta Pixel, Google Analytics | Tracking tags detected on the business website |
| AI Temperature | A Hot, Warm or Cold score calculated by LeadOutreach |
| Scraped At | The date and time the lead was collected |
You can see the exact layout in the sample CSV, which contains fictional businesses. The export guide covers the export options.
Check quality before you use the data
- Remove closed businesses. Use the status field if you have it, or check recent reviews and photos.
- Deduplicate. The same business can appear more than once. Compare place IDs, phone numbers and website domains.
- Watch for chains. A branch listing may not be the right contact for the company.
- Check the website field. A link to a social page or booking platform is not the business's own site.
- Spot-check ten rows against Google Maps and, for emails, against the business website.
A word on reviews and personal data
Business details such as a shop's phone number are one thing. Reviews contain the names and opinions of private individuals. For prospecting you almost never need the text or the reviewers' names, and collecting them adds legal and ethical risk. The rating and the review count usually carry all the signal you need.
Contact rules and data rules differ by country. The overview is in Is scraping Google Maps legal?. This is general information, not legal advice.
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Frequently asked questions
Business name, category, address, phone number, website, rating, review count, opening hours, coordinates, place ID and business status are the common ones. Photos, price level and attributes are also available on some listings.
Not from the listing itself. Emails are usually found by reading the business's own website, which is a separate step that some tools do for you.
Yes. A lead tool or the API plus a short script can produce a CSV that opens in Excel. See the export guide for the steps and the columns.
It is as accurate as the owner and Google keep it. Closed businesses, changed numbers and outdated hours are common, so spot-check any list before you use it.
Usually not. The star rating and the review count are enough for prospecting. Review text and reviewer names are personal data and add risk without adding much value.